Sizzle and other senses 

In sales, or job hunting, you always sell the sizzle instead of (or along with) the steak.  What does that mean anyway?

Version One:
“Mirage” Hickey sits impatiently while people hover around her, smearing acrylates copolymers, salicylic acid, octyl propenamide copolymers and alpha hydoxyl acids on her face while others aim a machine that blows scalding hot air at her head. She then walks to her job where strangers shout and grab at her legs and hands.

Version Two:
Beautiful Mariah Carey gets the royal treatment of top makeup artists and their colorful wares, while stylists prepare her soft hair for the roaring crowds at her latest sell-out concert.

I am describing the same reality, Mariah getting prepared for a concert, but one is the nitty gritty (the steak) and the other is the excitement you can related to (the sizzle).

In describing your experience and skills, make certain to talk of the sizzle using words they can relate to and paint a word picture of how their life will be easier with you as an employee:
** the customers will be happier ** work will get done without worry
** you will be reliable and fun to work alongside
** the employer's boss will be impressed he hired such a gem.

You can see how this goes- - you are sold on the future all the time. Burgerworld does not focus on telling you how cows are raised for their burgers, instead telling you how great they taste and how you will love them once you give them a try. Even buying fiber (that tastes like cardboard) is good because it will make your body trimmer and sexier. How do you sell your sizzle?

Making It Work:
Return to your commercial and description of skills. Do you emphasize how you will do a great job and make your employer's life better?

Think of examples how your brains, heart and courage will help you do your job to make the customers better; the company reach its objectives and employer's life easier. You have to see this future before you can describe it and have the employer see it.

Use as many sensory images and as many specific examples as you can in your applications and resumes but make sure there is 'meat' to back up what you are saying.